TRÄ’ AI announced today that it has successfully launched its TRÄ’ AI CRM/ERM solution at Brennan, Manna & Diamond, the latest in a series of same-day deployments. On deployment, Brennan, Manna & Diamond's legacy lists were uploaded and cleansed in TRÄ’ AI, which automatically identified and updated contacts that had changed jobs. Contacts were further enhanced with LinkedIn links, company firmographics, industry codes, geo-radius coordinates, and known-by relationships. eCampaigns, built around precision lists created in TRÄ’ AI are executed using the solution's built-in TRÄ’mail module. Brennan, Manna & Diamond piloted TRÄ’ for 30-days prior to purchase.
SAN ANTONIO, Sept. 19, 2025 /PRNewswire-±¬ÁϹ«Éçapp/ -- TRÄ’ AI announced today that it has successfully launched its CRM/ERM solution at , the latest in a series of same-day deployments.
A full-service law firm serving entrepreneurs and businesses in a wide variety of industries, Brennan, Manna & Diamond is celebrating its 25th anniversary.
On deployment, Brennan, Manna & Diamond's legacy lists were uploaded and cleansed in TRÄ’ AI, which automatically identified and updated contacts that had changed jobs. Contacts were further enhanced with LinkedIn links, company firmographics, industry codes, geo-radius coordinates, and known-by relationships.
eCampaigns, built around precision lists created in are executed using the solution's built-in TRÄ’mail module. Brennan, Manna & Diamond piloted TRÄ’ for 30-days prior to purchase.
Brennan, Manna & Diamond's Chief Growth and Development Officer, , commented, "I have pitched, configured, implemented, trained on, and promoted several CRM and ERM platforms over my legal marketing career. Always with high hopes and the best of intentions. When I joined a new firm and CRM was on the list, I was not certain that we would find a solution that fit our business model, culture, and goals. We had a lean team, and I was not sure I was prepared for another battle against user adoption and ROI disappointment. I had a few different systems on my radar, but then I was introduced to TRE. TRE AI solves for the most important priorities a legal Marketing and Business Development team looks for in a CRM: a less painful configuration and stand-up time, ease of use on the back end, clean data, useful reports, and minimal participation required from the attorneys."
Shankleton continued, "TRE exceeded my expectations from the start. Go live was a breeze. We do not need a dedicated data steward, and we won't need attorney review to keep contacts updated. Our leadership team is thrilled that we are implementing one system with AI built-in and has been impressed by our early data wins and deliverables. When our attorneys hear me say, 'TRE is working in the background and the most you will need to do is review an invite list to your next event,' they are delighted."
"We are thrilled to welcome Brennan Manna Diamond to the TRÄ’ family," said , TRÄ’ AI's Chief Client Officer. "Jennifer's leadership and insight align perfectly with our mission to deliver smarter, easier CRM, and we're excited for the journey ahead together."
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is the smart and easy alternative to CRM solutions for legaltech. TRÄ’ AI combines CRM, ERM, AI-sourced data, eMarketing, and event management in one convenient solution that deploys and cleanses legacy contacts in a single day, and automatically sources new and updated contacts and relationship intelligence from email with 99.99% accuracy, eliminating the need for data stewards. TRÄ’ AI's same-day deployment and 30-day trial eliminates the hassle and risk normally associated with purchasing a CRM.
TRÄ’, TRÄ’ AI, and the "TRÄ’ Effect" are trademarks of TRÄ’ AI, Inc. All other marks are the property of their respective owners.
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